Italy has always been a symbol of culture, modernity and innovation. Say 'Made in Italy' and you immediately imagine a beautiful, well-designed product with excellent technology. Today, this expression is often associated with fashion, food and luxury cars, sectors that have placed - according to KPMG - the Made in Italy brand in 3rd place in the world for notoriety. But we don't just have fast cars and fashion: there is the passion of thousands of companies that every day invest in quality, technology and design to create beautiful, quality products. Think of Made in Italy taps: less visible than a racing car, less attractive than a designer dress, but still a boast for those who produce them and for our entire system.
From the very beginning, Idral has structured itself to face the challenges of the market; it has invested in technologies, not least the new automatic warehouse for storing all the components, and also in the people who make it a leading company in the production of Made in Italy taps and sanitary fittings for public environments. Investments made in research and development have allowed us to create, to date, the first and only timed thermostatic cartridge in the world that allows you to have under control not only the opening time but also the temperature, all in a small body that can be adapted to the most varied uses.
Made in Italy is also design, and Idral knows it well: we anticipate market trends by offering solutions destined to leave a mark, such as 4ALL, a multifunctional wall-mounted washbasin in solid surface, which incorporates in a single body everything you need for a practical, modern, elegant and accessible public bathroom. In addition, we offer customised solutions, coatings or finishes (such as matt black or brushed nickel) that give the taps a unique design.
In the end, it is the care in everything we do that sets us apart: our products are state-of-the-art, with a reliability that goes beyond normal international standards and makes our company name not only a story of values and passion, but also a good representative of the best Made in Italy.
by Barbara Kohlreiter
Export Coordinator